Healthcare Education · Case study

Faster pages and smarter funnels for an online medical certification platform

An e-learning provider of life-support certifications needed faster landing pages, cleaner analytics and a scalable way to launch courses for new audiences.

Abstract illustration of layered course cards and a conversion funnel
1.3s
median page load, down from 4.8s
2.1×
organic enrollments year on year
Hours
to launch a campaign page, not weeks
1
unified funnel dashboard

The challenge

Paid and organic traffic was landing on slow, inconsistent pages built by different vendors over the years. Marketing could not launch campaign pages without developers.

Attribution across ads, enrollments and renewals was guesswork, which made it hard to decide where the next marketing dollar should go.

Our approach

We treated performance, SEO and measurement as one problem. Fast, well-structured pages rank and convert better, and good analytics shows which improvements are worth the effort.

  • Performance audit and rebuild of high-traffic templates to Core Web Vitals targets
  • A modular landing-page system so marketers can assemble compliant pages in hours
  • Technical SEO: structured data, internal linking and a clean URL architecture for course pages
  • Event-level analytics and a funnel dashboard joining ad, enrollment and renewal data
  • CDN, caching and automated deployments for reliability during peak campaigns

The results

Pages load in a fraction of the time, campaign pages ship the same day, and the leadership team reviews one funnel dashboard from first click to renewal. Organic enrollments have grown steadily as course pages climbed in search.

Technology

  • WordPress
  • PHP
  • JavaScript
  • Cloudflare
  • Google Analytics 4
  • BigQuery
  • Looker Studio
  • HubSpot
  • GitHub Actions

More work

More case studies.

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