Manufacturing · Case study
Turning a static brochure website into a searchable product catalog with technical specifications, RFQ workflows and CRM integration.
Buyers such as contractors, EPC firms and distributors need technical data like density, thermal conductivity and fire ratings before they request a quote. The website offered only product descriptions.
Sales engineers spent hours answering basic specification questions by phone and email, and many enquiries never reached the CRM at all.
We started from the buyer's job: find the right specification, check compliance and request a quote with confidence. Then we designed the catalog, data model and sales workflow around it.
Specifiers now self-serve technical data, and every RFQ lands in the CRM with full context. Sales engineers spend their time on qualified opportunities instead of answering the same questions, and the catalog has become the company's main source of export leads.
More work
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